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Submitted by: Charen Smith
It s intimidating. It s overpowering. And sometimes just too much. In today s high speed digital age, information comes out at every direction often getting us confused with what to believe and follow. But businesses love the information age. This is their chance to touch their target audience in every angle. They try to create information-laden marketing materials in the hope that this will make them profitable just like they dreamed of.
But marketing is not something you just have to do out of necessity. You need to know what works and what doesn t in order to create effective marketing materials. Contrary to belief, there are no miracle marketing strategies, so you need to work hard in creating the best strategy that will work for your business. Perhaps the best way to handle your marketing campaign is to start at the easiest and work your way out from there.
You are probably wondering now what material will fit your business. Where should you start? You can basically use any marketing material that you want. Of course, your choice would depend on your need and your budget. If you are short on budget at the moment, a good material to start with is bookmark printing. This may not be as elaborate as postcards or brochures, but bookmarks can serve as your representation in front of customers and prospects. What s great with this material is that it can stay with your customers for a long time.
Whatever message you have to communicate to your customers, bookmarks will serve as your creative and comprehensive promotional tool that will deliver your message in a subtle manner. Readers won t get intimidated and overwhelmed with your materials considering that your message is written in a short, simple, and direct manner. Cost of the material is not a problem as it doesn t cost a lot to create a 2 inches by 6 inches piece of material. With the printing technology available today, it is easy to create bookmarks with minimal investment.
To achieve an appealing and compelling bookmark design, you need to put enough attention and effort in the process. You need to look into the following considerations:
– Message. Remember that there is simply not enough room in your bookmark to put a lengthy message. Be sure to keep your message short and simple. Don t use long sentences. It would help if you use bullet points in enumerating benefits, products, or promos.
– Design. As much as possible the design of your bookmark is creative and attractive. You can always make use of bookmark templates to make the design process easy, but this would not give you a unique and mesmerizing appeal. It would be best to invest in a custom design to ensure that your materials look as impressive as possible. You can also make use of glossy finish on both sides to add a classy appeal to your material.
– Contact info. Never forget to put your complete contact info the in bookmark. This refers to your business name, contact numbers, email, web site, street address, and even your logo. Your tag line should also be present to help promote recall and recognition.
A well designed bookmark is not overpowering and intimidating. If you want a subtle but long term method of marketing your business, then invest in high quality bookmarks today.
About the Author: For comments and inquiries about the article visit:
printplace.com/printing/custom-bookmarks.aspx
and
printplace.com/templates/bookmarks.aspx
Source:
isnare.com
Permanent Link:
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